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Data Protection in the Marketing Department
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Repetition: Basics of Data Protection
1 Topic
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1 Quiz
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Basics of Data Protection
Check: Basics of Data Protection
Data Processing
2 Topics
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1 Quiz
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Data Processing
Data Processing in practice – An example
Check: Data Processing
Events and Trade Fairs
3 Topics
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1 Quiz
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Data Protection at Events – Invitations
Data Protection at Events – During and after
Data Protection at Trade Fairs
Check: Events and Trade Fairs
CRM Systems
3 Topics
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1 Quiz
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Customer Relationship Management (CRM) Systems
Data Processing Agreement
Ensuring Data Protection Compliance
Check: CRM Systems
Social Media
2 Topics
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1 Quiz
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Purpose Limitation & Consent
Information & Accountability Obligations
Check: Social Media
Tracking Services
3 Topics
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1 Quiz
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Legal Bases: TMG, GDPR and BDSG
Web Analysis
Integration and Configuration of Analysis-Tools
Check: Tracking Services
Promotions and Competitions
2 Topics
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1 Quiz
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Principles of Data Collection
Use of Data for Advertising Purposes
Check: Promotions and Competitions
Privacy Policy for the Website
3 Topics
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1 Quiz
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Legal Basis
Content of the Privacy Policy I
Content of the Privacy Policy II
Check: Privacy Policy for the Website
Consent (Opt-In and Double-Opt-In)
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1 Quiz
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Opt-In Procedure
Double-Opt-In Procedure & Burden of Proof
Check: Consent (Opt-In and Double-Opt-In)
Newsletter Marketing
3 Topics
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1 Quiz
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Legal Basis
Legal Protection through the Double Opt-In Procedure
What else do companies need to pay attention to?
Check: Newsletter-Marketing
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Course Includes
10 Lessons
24 Topics
10 Quizzes
Course Certificate
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Data Protection in the Marketing Department
