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Data Protection in the Marketing Department

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Repetition: Basics of Data Protection

1 Thema
|
1 Quiz
1. Basics of Data Protection
- Check: Basics of Data Protection
Data Processing

2 Themen
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1 Quiz
1. Data Processing
2. Data Processing in practice – An example
- Check: Data Processing
Events and Trade Fairs

3 Themen
|
1 Quiz
- Check: Events and Trade Fairs
CRM Systems

3 Themen
|
1 Quiz
- Check: CRM Systems
Social Media

2 Themen
|
1 Quiz
1. Purpose Limitation & Consent
2. Information & Accountability Obligations
- Check: Social Media
Tracking Services

3 Themen
|
1 Quiz
- Check: Tracking Services
Promotions and Competitions

2 Themen
|
1 Quiz
1. Principles of Data Collection
2. Use of Data for Advertising Purposes
- Check: Promotions and Competitions
Privacy Policy for the Website

3 Themen
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1 Quiz
- Check: Privacy Policy for the Website
Consent (Opt-In and Double-Opt-In)

2 Themen
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1 Quiz
1. Opt-In Procedure
2. Double-Opt-In Procedure & Burden of Proof
- Check: Consent (Opt-In and Double-Opt-In)
Newsletter Marketing

3 Themen
|
1 Quiz
- Check: Newsletter-Marketing

Quiz 4 of10

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Check: CRM Systems

Data Protection in the Marketing Department CRM Systems Check: CRM Systems

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Frage 1 of 2

1. Question
What should be considered when selecting CRM systems from a data protection perspective?
- The CRM system must observe and comply with the principles of data processing and the technical and organisational measures.
- It should be a established software service provider.
- It must contain an interface to the data protection management software.
- The provider must provide a joint controllership agreement.
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Frage 2 of 2

2. Question
Please complete the following sentence:
- When using CRM systems, it is imperative from a data protection point of view that there is a functioning role and in accordance with the principle of integrity and confidentiality.
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Check: CRM Systems

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