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Data Protection in the Marketing Department

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Repetition: Basics of Data Protection

1 Topic
|
1 Quiz
1. Basics of Data Protection
- Check: Basics of Data Protection
Data Processing

2 Topics
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1 Quiz
1. Data Processing
2. Data Processing in practice – An example
- Check: Data Processing
Events and Trade Fairs

3 Topics
|
1 Quiz
- Check: Events and Trade Fairs
CRM Systems

3 Topics
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1 Quiz
- Check: CRM Systems
Social Media

2 Topics
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1 Quiz
1. Purpose Limitation & Consent
2. Information & Accountability Obligations
- Check: Social Media
Tracking Services

3 Topics
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1 Quiz
- Check: Tracking Services
Promotions and Competitions

2 Topics
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1 Quiz
1. Principles of Data Collection
2. Use of Data for Advertising Purposes
- Check: Promotions and Competitions
Privacy Policy for the Website

3 Topics
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1 Quiz
- Check: Privacy Policy for the Website
Consent (Opt-In and Double-Opt-In)

2 Topics
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1 Quiz
1. Opt-In Procedure
2. Double-Opt-In Procedure & Burden of Proof
- Check: Consent (Opt-In and Double-Opt-In)
Newsletter Marketing

3 Topics
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1 Quiz
- Check: Newsletter-Marketing

Quiz 3 of 10

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Check: Events and Trade Fairs

Data Protection in the Marketing Department Events and Trade Fairs Check: Events and Trade Fairs

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Frage 1 of 4

1. Question
What should be considered when inviting people to events and trade fairs?
- There is nothing to consider.
- In the case of invitations via e-mail, consent should be given via double opt-in.
- There must be an "unsubscribe newsletter" link.
- The invitation should be announced in advance by telephone.
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Frage 2 of 4

2. Question
Please complete the following sentence:
- The invitation can therefore constitute nuisance and thus be subject to a fine under Section 7 Act against Unfair Competition (UWG).
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Frage 3 of 4

3. Question
What should be observed at trade fairs from a data protection perspective with regard to customer acquisition?
- If the customer provides personal data, he must receive a countervalue.
- Gender-appropriate address
- Spelling mistakes
- The visitor must be informed about the processing of his personal data whenever data is collected.
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Frage 4 of 4

4. Question
What points must the visitor be informed about when data is collected?
- The name and contact details of the controller and, if applicable, the data protection officer
- The purposes for which the personal data are to be processed and the legal basis for the processing
- The duration for which the personal data will be stored or, if this is not possible, the criteria used to determine that period
- The existence of the right to request from the controller access to and rectification or erasure of personal data or restriction of processing concerning the data subject or to object to processing as well as the right to data portability
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Check: Events and Trade Fairs