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Data Protection in the Marketing Department

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First of all, the policy must state that personal data are generally collected. Include in the policy which data is concerned.

Server log files, which are active on almost every website, store, for example, the IP address of the user, time and duration of a stay on the homepage and the pages visited.

Furthermore, most websites nowadays generate cookies.

These small text files are sent from the server to the user’s browser and stored there. Cookies store inormation about the user’s behaviour and thus increase user-friendliness (for example, settings made are retained on subsequent visits) but also the amount of information stored about the user.

For this reason, server log files and cookies must be mentioned in your website’s privacy policy.

Analysis and statistics applications in data protection notices

Many website operators are interested in which content on their website is read particularly often, how long users stay on their site and which devices they use to visit it.

On the one hand, this information satisfies the curiosity of the site operators, but on the other hand it also contributes decisively to the further development of the offerings.

Various programmes and plugins allow extensive information collection on user behaviour on websites. The most commonly used is Google Analytics.

Since these tools collect a lot of specific data, it is imperative that they are dealt with in the privacy policy. A note on what personal data is collected according to Google should also be included.

Use social media plugins? Not without a note in the privacy policy!

As popular as social media buttons are on websites: From a data protection perspective, their use is problematic. Often, the integration of corresponding plugins – for example from Facebook, Twitter or Google Plus – creates a direct connection between your users’ browser and the servers of the social media operators.

Explicit and detailed information on the use of these services on your website must therefore be provided in the privacy policy.