Back to Course
Data Protection in the Marketing Department
0% Complete
0/0 Steps
-
Repetition: Basics of Data Protection1 Topic|1 Quiz
-
Data Processing2 Topics|1 Quiz
-
Events and Trade Fairs3 Topics|1 Quiz
-
CRM Systems3 Topics|1 Quiz
-
Social Media2 Topics|1 Quiz
-
Tracking Services3 Topics|1 Quiz
-
Promotions and Competitions2 Topics|1 Quiz
-
Privacy Policy for the Website3 Topics|1 Quiz
-
Consent (Opt-In and Double-Opt-In)2 Topics|1 Quiz
-
Newsletter Marketing3 Topics|1 Quiz
Lesson 4, Topic 3
In Progress
Ensuring Data Protection Compliance
Lesson Progress
0% Complete

CRM systems can also be helpful in ensuring and documenting data protection compliance. Most CRM solutions offer functions for
- Obtaining and documenting declarations of consent
- Documentation of data structures for personal data, data origin, consent forms or other legal basis and processing purposes
- Documentation of requests from data subjects, e.g. right to rectification or access
- Restriction of use, erasure and data portability
- Implementation of deletion and anonymisation periods with automatic reminders