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Data Protection in the Marketing Department

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  1. Repetition: Basics of Data Protection
    1 Topic
    |
    1 Quiz
  2. Data Processing
    2 Topics
    |
    1 Quiz
  3. Events and Trade Fairs
    3 Topics
    |
    1 Quiz
  4. CRM Systems
    3 Topics
    |
    1 Quiz
  5. Social Media
    2 Topics
    |
    1 Quiz
  6. Tracking Services
    3 Topics
    |
    1 Quiz
  7. Promotions and Competitions
    2 Topics
    |
    1 Quiz
  8. Privacy Policy for the Website
    3 Topics
    |
    1 Quiz
  9. Consent (Opt-In and Double-Opt-In)
    2 Topics
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    1 Quiz
  10. Newsletter Marketing
    3 Topics
    |
    1 Quiz
Data Protection in the Marketing Department CRM Systems Ensuring Data Protection Compliance
Lesson 4, Topic 3
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Ensuring Data Protection Compliance

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CRM systems can also be helpful in ensuring and documenting data protection compliance. Most CRM solutions offer functions for

  • Obtaining and documenting declarations of consent
  • Documentation of data structures for personal data, data origin, consent forms or other legal basis and processing purposes
  • Documentation of requests from data subjects, e.g. right to rectification or access
  • Restriction of use, erasure and data portability
  • Implementation of deletion and anonymisation periods with automatic reminders