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Data Protection in the Marketing Department

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Lesson 4, Topic 3
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Ensuring Data Protection Compliance

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CRM systems can also be helpful in ensuring and documenting data protection compliance. Most CRM solutions offer functions for

  • Obtaining and documenting declarations of consent
  • Documentation of data structures for personal data, data origin, consent forms or other legal basis and processing purposes
  • Documentation of requests from data subjects, e.g. right to rectification or access
  • Restriction of use, erasure and data portability
  • Implementation of deletion and anonymisation periods with automatic reminders