Information & Accountability Obligations
The full imprint does not have to be placed on the social media site, but it should be easily accessible to the user with two clicks.
Furthermore, it is important for companies to consider accountability in the course of their social media activities. The GDPR has laid down a number of rules for this. For example, the record of processing activities and the data protection impact assessment must be comprehensively taken into account.
Social media marketing is effective, but it is also bound by certain data protection regulations. It is best to have the specifications and implementation for your social media activities reviewed by experts so that your social media marketing is legally secure.