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Data Protection in the Marketing Department

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The legal regulations on this topic can be found in the fourth section of the German Telemedia Act.

On the other hand, the BDSG contains numerous regulations on the handling of personal data that must be observed in the context of web tracking and the evaluation of user access.

Due to the countless data scandals of recent months, there has also been an increased legal dispute in the past in connection with tracking tools, especially with regard to the storage of user IP addresses without the express consent of the internet user.

Taking the GDPR into account, there are two variants that allow for the legally compliant collection and processing of user data. These are, on the one hand, web analysis with the consent of the user and, on the other hand, anonymised web analysis.